BRANDING SOLUTIONS

Branding in the pre-internet world required the integration of advertising, customer service, sales promotion, public relations, direct mail, newsletters, frequency discounts, event sponsorship, word of mouth and other communications tactics to present a unified message about the company, its products or services. Branding is something that happens over time as the result of a consistent effort to communicate a clear message. It begins with a marketable concept as the foundation of a business.

That means that the business founders have given great thought to how they will distinguish their business from the five or five thousand other businesses selling essentially the same products and services.